Suite Innovations

Menu

Unlocking Revenue, Occupancy and Conversion Opportunities in
the Senior Housing Industry Through Travel and Short Term Stay Programs

Suite Innovations can re-define how the next generation of residents interact with the
Senior Housing Industry

Redefining Engagement and Conversion Opportunities

You Can Monetize Vacant Units

Generate additional revenue by offering furnished units for short-term, long-term or respite stays at your communities. Whether it’s a weekend trial or a seasonal guest, every stay is an opportunity to wow your next resident.

You Can Increase Occupancy Metrics

Unlike traditional models, SuiteBird’s stays are counted toward your communities “micro”-occupancy rate. Every stay will increase your community and company’s occupancy performance metrics.

You Can Drive Conversions Through Community Experiences

SuiteBird is a stealth marketing engine, helping communities
normalize perceptions and reduce stigmas surrounding senior living industry. Enable organized “try-before-you-live” experiences that convert travelers into residents. Track and analyze engagement with our Traveler-to-Resident conversion tracker.

You Can Boost Employee Retention with Loyalty Perks

Consider offering your teams access to discounted or complimentary stays through the SuiteBird travel program. It’s a unique benefit that fosters empathy, experience, and company loyalty.

We Can Redefine The Lead Generation Process

With SuiteBird Travelers being part of a membership program you have the opportunity to compete against legacy referral platforms that claim they are the sole source of a referral. SuiteBird referrals will be a pre-qualified, and curious audience interested in paying to stay at your communities. You can now track the lifecycle from SuiteBird Traveler to new resident of your community. 

Lets Involve Residents in The Sales and Acclimations Process

Create small teams of residents that will help with check-in and check out processes. These teams are also helping you market your community and give valuable insights about the area as well as providing buy in with the rest of the communities residents. We think you will be surprised at how many residents want to be part of the SuiteBird team. 

The SuiteBird Travel Platform is one Brand With Multiple Revenue Opportunities

Technology and Automation

  • Cloud-based dashboards for tracking all reservation types and counting them in occupancy metrics
  • Automating reservation communication and housekeeping workflows.
  • Community-Specific booking portals, for potential resident stay, friend and family stays or inter-community travel stays.
  • Custom pages for each community with community and amenity details    
  • The ability to take payments or promotional codes for stays 

Revenue Generation and Occupancy Boost

  • Monetizes short-term stay programs by utilizing unoccupied units
  • Allow prospective residents to book stays at communities to experience the lifestyle with no pressure  
  • Provides inter-community travel perks for current residents, their families and employees of the company
  • Increase “micro”-occupancy percentages by counting every occupied night
  • STVR and Hotel channel management opt-in options for additional travelers

Employee Engagement & Retention

  • Travel bonuses for staff 
  • Enhances recruitment efforts by offering travel incentives
  • Removing community specific silos and encouraging your teams to travel to other communities
  • Offering discounted room rates for staff

Lets Re-define what Prospect Engagement and Conversion Processes look like

1.

2.

3.

The Problem

The Independent Living segment of the  Senior Housing industry sits at an 88% average occupancy rate nationally. This leaves potentially thousands of unoccupied units across the US at any giving time.

There are no systems in place to harness the opportunity to utilize these units for revenue generation and for increasing occupancy numbers.

Travelers, friends and families of residents as well as potential residents dont have an organized professional way to book these units. Until now!

Your Opportunity

Senior living operators can be asset-rich but revenue-constrained at times.

Vacant units represent a significant unrealized revenue stream. The industry has lacked processes to monetize this opportunity.

The current market lacks flexible short-term stay solutions that align with future resident wants and needs. We can capitalize on a desire to pay to try out communities.

There has never been a way to track “micro”-occupancy rates. Micro-occupancy means anytime a unit is occupied it should be added to the overall occupancy rates of the community and company. SuiteBird will enable this opportunity.

The Solution (our vision)

SuiteBird a cloud-based direct booking platform that enables operators to organize bookings, take payments, and track revenue generated from stays.

Monetize vacant units and calculate “micro”-occupancy rates, through short-term stays.

Increase exposure to potential future residents and track traveler to resident conversion rates. Start the conversion process years in advance.

Create referral-based word of mouth promotions with current residents. 

Automate booking, communication, and housekeeping workflows. (the technology exists)

1.

The Problem

The industry sits at an 88% occupancy rate nationally. This leave potentially 28,000 unoccupied  units in the US at any giving time.

There are no systems in place to harness the opportunity to use these units for revenue generation and increasing occupancy numbers. 

Travelers, friends and families of residents as well as potential residents dont have an organized way to book these units.

2.

The Opportunity

Senior living operators can be asset-rich but revenue-constrained at times.

Vacant units represent a significant unrealized revenue stream. The industry has lacked processes to organize and monetize these opportunities.

The market lacks flexible, short-term stay solutions that align with future resident conversions.

There has never been a way to track “micro-occupancy” rates. 

3.

Our Solution

SuiteBird is cloud-based direct booking platform that enables operators to easily organize bookings and track revenue and occupancy.

Monetize vacant units with a goal of increasing occupancy rates through short-term stays.

Increase exposure to potential future residents and normalize the industry.

Run referral-based word of mouth promotions via current residents.

Automate booking, communication, and housekeeping workflows.

As Operators We Understand
The Nuances of The Industry

Senior Living residents and communities are different than hotels, multi-family communities and short term rentals, we understand the nuances and can capitalize on the similarities.

The Niche Exists

The senior living industry often reports nationwide occupancy rates around 88%. Given that the average community contains 140–180 units, this translates to 12–15 vacant units at any given time per community.

Across more than 540,000 independent senior living units in the U.S., that equates to potentially 64,000 unoccupied units nationwide on any given day.

New construction is adding over 3,000 units per year and continues to expand fresh new supply, further pressuring occupancy rates, especially in aging properties. Traditional multifamily housing providers are also encroaching on the sector, offering seniors alternative living options that divert potential residents.

The SuiteBird Solution

SuiteBird helps senior living operators offset vacancy losses by introducing a flexible, revenue-generating model that increases both operating income and micro-occupancy rates.

By providing new revenue streams beyond traditional long-term leases, SuiteBird via Suite Innovations enables communities to unlock value from existing assets and adapt to shifting market dynamics.

Our Goal

We wish to develop a platform that enables communities to activate vacant inventory, and engage in a new way with the resident of the future. Our approach combines operational support with innovative listing strategies to unlock new revenue streams that enhance property performance and engagement.

Tomorrow’s resident is seeking more than housing, they’re seeking flexibility, connection, and experiences. By integrating Suite Innovations into future marketing and operational strategies, owners and operators can position their portfolios to meet the expectations of a new generation of residents and travelers.